Article

Promotion of Adventure Tourism in Himachal Pradesh | Original Article

Ravi Kumar* in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

The fact is that adventure tourism in Himachal Pradesh has emerged out as one of the most important industries of India. In the recent years it has been observed that there is a lot of potentiality for the development of the adventure tourism and some of its related activities in the state of Himachal Pradesh. Actually, Himachal Pradesh is a boon and bless of nature with its natural beauty, peaceful natural environment, thick forests and wildlife, sacred shrines and historical monuments. It is also a land of mysticism in Himalayan region, which is unique and peculiar in the perspective of promotion of adventure tourism in many ways as it attracts a large number of tourists throughout the world. Therefore, here it is an urgent need to frame out a policy by state government as well as by centre government for the promotion of adventure tourism scenario in the state which may be very convenient and enjoyable for the tourists and travelers. If adventure tourism industry boosts, then GDP of the state will surely increase and will also create more job opportunities for the local residents. However, the state government has also passed Registration Tourist Trade Act, 2002 and Tourism Policy, 2015 to provide clear direction for the development of tourism infrastructure in the state. The government has also initiated new marketing strategy for the development of adventure tourism under the guidance and regulation of tourism department. The present research paper highlights some key aspects of adventure tourism in Himachal Pradesh.

 

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