Integrating AI for Hyper-Personalized Automotive Experiences: A Study of Product and Service in the Automotive sector. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 23, n. 3, p. 1204–1220, 2026. DOI: 10.29070/yy82gz60. Disponível em: https://www.ignited.in/index.php/jasrae/article/view/16772. Acesso em: 3 oct. 2026.