Role of Consumer Behaviour in Marketing: Exploring Consumer Behaviour in Marketing and Decision-Making Process. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 15, n. 7, p. 532–539, 2018. Disponível em: https://www.ignited.in/index.php/jasrae/article/view/8740. Acesso em: 13 june. 2026.