“Analyze the Influence of Demographic Characteristics of Online Shoppers in Their Preference of Major Shopping Portals: Exploring the Relationship between Demographics and Online Shopping Preferences” (2019) Journal of Advances and Scholarly Researches in Allied Education, 16(2), pp. 329–332. Available at: https://www.ignited.in/index.php/jasrae/article/view/10125 (Accessed: 18 September 2026).