“Impact of Social Media Marketing on Online Impulse Buying Behaviour: Exploring the Impact of Social Media on Online Impulse Buying Behavior”. Journal of Advances and Scholarly Researches in Allied Education 15, no. 5 (July 1, 2018): 136–139. Accessed June 13, 2026. https://www.ignited.in/index.php/jasrae/article/view/8337.