Customer Perception and Purchase Behaviour on Electric Vehicles in India- A Study on Selected Cities
DOI:
https://doi.org/10.29070/3955g012Keywords:
Customer Perception, EVs, Purchase Behaviour, India, Regression AnalysisAbstract
This study examines customer perception and purchase behaviour towards EVs in selected Indian cities, with a focus on understanding the factors influencing adoption. A descriptive study approach was used to gather primary data from 547 participants, ranging in age from 24 to 40, using a structured questionnaire. Secondary sources, such journals and papers, were also consulted. Descriptional statistics, t-tests, analysis of variance, chi-square tests, and regression analysis were some of the instruments employed by statisticians to investigate the hypotheses. Despite customers' favourable impressions of electric vehicles—especially when it comes to their potential good impact on the environment, sustainability, and technical progress—the results show that this impression does not transfer into actual purchases. When it comes to making a purchase, factors like pricing, charging infrastructure, government subsidies, and brand recognition are still quite important. The study highlights the gap between awareness and actual adoption, offering insights for policymakers and manufacturers to strengthen strategies that encourage wider acceptance of electric vehicles in India.
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References
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