A Study on Impact of Marketing Strategies In the Selected Banks

Authors

  • Gurinder Kaur Kochhar Author

Keywords:

marketing strategies, banks, impact, market developments, liberalization, globalization, intermediation role, transformation, technology, banking system, market dynamics, challenges, financial sector, international competition, WTO

Abstract

The market developments kindled by liberalization and globalizationhave resulted in changes in the intermediation role of banks. The pace oftransformation has been more significant in recent times with technology actingas a catalyst. While the banking system has done fairly well in adjusting tothe new market dynamics, greater challenges lie ahead. Financial sector would beopened up for greater international competition under WTO.

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Published

2014-07-01

Issue

Vol. 8 No. 15 (2014): Journal of Advances and Scholarly Researches in Allied Education (JASRAE)

Section

Articles

How to Cite

[1]
“A Study on Impact of Marketing Strategies In the Selected Banks”, JASRAE, vol. 8, no. 15, pp. 0–0, Jul. 2014, Accessed: Oct. 26, 2026. Available: https://www.ignited.in/index.php/jasrae/article/view/5324