Significance of Internet Marketing to Businesses

Authors

  • Soumya Sankar Sai Nath University, Ranchi, Jharkhand Author

Keywords:

Internet marketing, businesses, information technologies, business decision-making, impact, marketing processes

Abstract

For the past few decades,businesses are eyewitness the strength of rapid changes in practice ofinformation technologies (IT), for the business decision-making purposes. Themain objective of this paper examines the impact of the Internet in marketingand its implications on the business and marketing processes.

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Published

2013-08-01

Issue

Vol. 5 No. 1 (2013): International Journal of Information Technology and Management (IJITM)

Section

Articles