Vol. 20 No. 1 (2025)

Articles

• The Impact of Digital Transformation on Small and Medium Enterprises in Emerging Markets

  Tia Jalan (Author)

  218-233

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• To study the indicators of intrinsic value of share with its market value for selected banking stocks in NIFTY BANK index – with special reference to retail investors

  Ruchi Sharma, Dr. Shiv Kumar (Author)

  272-287

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• Blockchain Integration with Edge Computing for Securing IoT Networks Through Distributed Ledger Technology

  Shelke Bharat Abhimanyu (Author)

  301-310

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• Impact of Industrial Policy 2019 on Rural and Urban Industrialization of Maharashtra State

  Namita D. Kadam (Author)

  144-156

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• Role, Challenges and Opportunities in Adoption of Artificial Intelligence in E-Commerce

  Dr. Deval G. Vyas (Author)

  49-61

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• A Study the advantages and disadvantages of using the CHATGPT AI interface in academic research

  Embhahlang Dhar Shylla (Author)

  189-200

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• An Analysis the Socioeconomic Profile of Sugarcane Farmers

  Vasant Nanappagol, Dr. Surender Kumar Shilla (Author)

  389-402

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• An analysis the celebrity advertising influences of Fast-moving consumer goods of Meerut District

  Sonam Agrawal, Dr. S. K. Agarwal (Author)

  49-61

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• Impulsive Attitude and Cryptocurrency investment Behaviour: Investigating the Interplay with trust, risk, and facilitating conditions

  Jahnavi Singla, Dr. Amandeep Singh (Author)

  92-109

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• Study on Stock Exchange's Functions and Equity

  Nandita, Prof. M.L. Dhaka (Author)

  252-262

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• Role of Haritha Karma Sena in Advancing Sustainable Development Across Kerala and Its Contribution to Key UN SDGs

  Shajim M S, Dr. Udayakumar O K (Author)

  120-132

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• Micro Macro Entrepreneurship

  Dr. Rubina Parvin (Author)

  179-188

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• Social Shopping in Gen Z: The Moderating Role of Peer Communication

  Sofia Garg (Author)

  1-10

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• Analysis of ICT Infrastructure of Higher Educational Institutes (HEIs) for Cost-Effective & Secured Network with the help of Simulation

  Mahendrasingh G. Chauhan, Dr. Sameer P. Narkhede (Author)

  157-166

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• Building Consumer Trust through Ethical and Sustainable Brand Narratives: An Empirical Study

  Sehar Nab, Dr. Faran Izhar, Dr. Nishtha Pareek (Author)

  343-355

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• Role of Mentorship and Incubation Programmes in Startup Development

  Binoy Balakrishnan, Prof. (Dr.) Subhodh Kumar Sinha (Author)

  311-325

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• Critical thinking, problem-solving skills, and academic performance among undergraduate students: A correlational analysis

  Dr. Sri Krishan (Author)

  403-416

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• Academic Leadership and Institutional Transformation: A Multi-University Empirical Analysis from India

  Ekta , Sanket Vij (Author)

  234-251

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• The impact of Artificial Intelligence on the modern economy

  Dr. Jamal Uddin, Mr. Kamalesh Chanda (Author)

  167-178

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• The physiology of online purchases, exploring  motivation and barriers in E -Commerce

  Dr. Anil Kumar, Yati Chaudhary (Author)

  326-342

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• A Systematic Literature Review on Implementation of Hybrid Machine Learning-Based Predictive Analysis Model for Customer Use of a Mobile Fitness Application

  Shweta Sharma , Dr. A. K. Saini (Author)

  62-72

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• A Theoretical Comparison of Postpaid and Prepaid Customer Retention Techniques in India's Telecom Industry

  Dinesh Kumar Baghelkar, Dr. Ruchi Gupta (Author)

  201-217

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• Sustainability Strategies: Driving Profitability Through Environmental Responsibility

  Praful Gupta (Author)

  263-271

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• Financial Inclusion, Sustainability, and Sustainable Development

  Rajeshwari M C (Author)

  110-119

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• Perception of Students towards Emergency Online Learning during COVID 19-A study of Under Graduate/post graduate Students of Tier Two Cities in Comparison to the Tier One Cities of North India

  Ekta Rani Chauhan , Dr. Shweta Jain (Author)

  73-91

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• Business Communication-Effective Internal Communication and its Role in Operational Performance

  Mrs. Neeru Suri, Mohini Jain (Author)

  288-300

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• Analyzing the impact of income levels and market volatility perception on investment patterns of retail investors in Ahmedabad city

  Vishakha Raghunathprasad Sharma, Dr. Bhavesh A. Lakhani (Author)

  37-48

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• Initiatives for Corporate Social Responsibility at ICICI Life Insurance And LIC

  Girish Bhima Chavan, Dr. Nitin Dattaray Ghugare (Author)

  379-388

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• The Effect of Virtual and Human Influencers on Consumer Purchase Intention for High-Involvement Goods: A Systematic Review

  Sofia Garg (Author)

  11-24

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• Examining the influence of age and gender on risk tolerance and investment preferences of retail investors in Ahmedabad city

  Vishakha Raghunathprasad Sharma, Dr. Bhavesh A. Lakhani (Author)

  25-36

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